Privacy Policy
Welcome to Yeah Truth Hurts (“we,” “our,” “us”).
We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and protect your information when you visit yeahtruthhurts.com (the “Website”) or make a purchase.
1. Who We Are
Yeah Truth Hurts operates an online store offering apparel and related products.
For privacy-related inquiries, you may contact us at:
Email: [email protected]
For the purposes of data protection laws, we are the data controller of your personal information.
2. Information We Collect
When you use our Website, we may collect the following types of information:
a) Information You Provide Directly
When you place an order or contact us, you may provide:
Name
Billing & shipping address
Email address
Phone number (if provided)
Order details
Any information you submit via forms or emails
b) Information Collected Automatically
When you browse our Website, certain data may be collected automatically:
IP address
Browser type & device information
Pages visited & usage data
Cookies and similar technologies
3. How We Use Your Information
We use your data to:
Process and fulfill orders
Provide customer support
Send order confirmations & updates
Improve Website functionality
Prevent fraud and abuse
Comply with legal obligations
We do not sell your personal data.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your data under the following legal bases:
Contractual necessity – to fulfill your orders
Legal obligations – tax, accounting, compliance
Legitimate interests – fraud prevention, site improvement
Consent – where required (e.g., certain cookies)
5. Third-Party Services
We use trusted third-party providers to operate our store.
a) WooCommerce / WordPress
Our store runs on WooCommerce, which processes necessary order and account data.
b) Printify (Order Fulfillment)
Orders are fulfilled through Printify. To complete your purchase, relevant data is shared with Printify, such as:
Name
Shipping address
Order details
Printify acts as a data processor on our behalf.
c) Payment Providers
Payments are processed by third-party payment providers. We do not store full payment card details.
Depending on your setup, providers may include:
Stripe
PayPal
Other gateways enabled on the Website
These providers handle your payment data according to their own privacy policies.
d) Analytics & Tools
We may use analytics or marketing tools to understand Website usage.
Examples may include:
Google Analytics
Facebook / Meta tools
Such services may collect anonymized or aggregated data.
6. Cookies Policy
Our Website uses cookies to enhance your experience.
Cookies may be used to:
Enable shopping cart functionality
Remember preferences
Analyze traffic
Improve performance
You can control or disable cookies via your browser settings.
Where required by law, we request consent for non-essential cookies.
7. Data Retention
We retain personal data only as long as necessary for:
Order fulfillment
Legal, tax, and accounting obligations
Dispute resolution
When no longer required, data is securely deleted.
8. Your Rights (GDPR & Similar Laws)
Depending on your location, you may have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent
To exercise your rights, contact:
9. Data Security
We implement reasonable technical and organizational measures to protect your information.
However, no system is 100% secure, and we cannot guarantee absolute security.
10. International Data Transfers
If you access the Website from outside our operating country, your data may be transferred internationally.
We take reasonable steps to ensure appropriate safeguards are applied.
11. Children’s Privacy
Our Website is not intended for individuals under 13 (or applicable local age).
We do not knowingly collect children’s data.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last updated” date.
13. Contact Us
For privacy or data questions:
Email: [email protected]